Bloomberg says this year could be the McDonald’s fourth straight year of lower customer counts.

Last year, 3.1 % lower customer counts have been recorded while it’s in 0.1% lower through the third quarter. For guest counts in 2013 they were down 1.6 %, in 2014, 4 % and last year they were down 3%.

According to the industry data from TDn2K, the fast food chain comps growth was down 0.9 % in October, an eighth straight month of decline which makes the month of February comps the only positive sales numbers.

This 2016, the company posted five straight quarters with a higher comps (comparable-store sales), but McDonald’s stock is up less than 4 % year to date.

Despite of McDonald’s response to consumers’ demands, for instance the serving of breakfast at any time of the day for it contributes 30% share of the daypart, the customer traffic is still down.

The company struggles to attract more customers. People would enter the store premises but will head out and look for another restaurant as they see long lines at the counter.  McDonald’s targets better dining experience, the quick-serve segment and table service as a solution.

Meanwhile, Facebook is now planning to re-enter the second largest economy, China, after being banned for seven years.

According to an email of Facebook spokeswoman Arielle Aryah to Reuters, they were interested in China and they are spending time to understand and learn more about the country.

The world’s biggest social media developed a software that filters posts that are appearing in someone’s account in specific geographies.

Chief Executive Mark Zuckerberg met China’s propaganda tsar Liu Yunshan last March. Yunshan said that he hoped Facebook could strengthen and improve mutual understanding with China's internet companies, according to state news agency Xinhua.

"We have long said that we are interested in China, and are spending time understanding and learning more about the country," Aryah said in an emailed statement to Reuters.

She also said that they have not made any decision on their approach to China because their focus is on helping Chinese business and developers expand to new market ouside China by using their ad platform.

Foreign companies in China, especially in media, face political pressure from a range of regulations. The country's military newspaper calls the internet the most important front in an ideological battle against "Western anti-China forces."

China, which has the world's largest population of internet users, banned the website following the Urumqi riots in July 2009 in an effort to stem the flow of information about ethnic unrest which left 140 people dead.